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Industrial development with augmented reality

20. August 2019 13:38:50 CEST

Although many people have the perception of using augmented reality only in games or for some other type of entertainment, there is almost no industry today that has not already encountered augmented reality. Previously, we have written about the benefits of augmented reality in medicine and tourism and some other industries, and today we will focus on well-known brands that have linked their own augmented reality applications to "deepen" their customers' experience with the brand.

Jack Daniel's has created a digital version of it's distillery. Everything that customer needs to enjoy the production process is available with one click away through an application that scans Jack Daniel's label, providing a complete experience for all customers, no matter where they are.

Lufthansa, Europe's largest airline, has used augmented reality applications to show installation processes and other technical specifications to all airline users.

The Butterfly Pavillon, a Philadelphia museum, wanted to extend the experience for visitors and they did so with augmented reality using the museum's first interactive mural. With the help of the app, users should just position their device in front of the mural to enjoy 3D animation and video inside the museum.